Web Copy

Project background

GoodSkin MD, a new Procter & Gamble skincare brand, believes that sensitive skin doesn't have to be a burden. I was tasked with brainstorming and executing 4 web pages which included SEO.

Creative process

I started with humanizing the gift sets by identifying what benefits the specific products within each set provided. From there, I ideated in a world where people with skin "challenges" were the underdogs and GoodSkin MD was the hero swooping in to save them.

Final results

My work received no major client edits, and my contributions helped shape GoodSkin MD's brand voice.