Covid-19 Campaign

Project background

We were tasked with building out social media content to educate our audience segments about PlanYourVaccine.com.

Creative process

My approach empowered our audiences with knowledge and strong action words!

Final results

Across FaceBook, Instagram, and Twitter, my assets generated the majority of engagements and the highest Click Through Rate (3.87% on FB/IG and 1.3% on Twitter).

This Three Generations asset drove 67% of Likes/Retweets on Twitter and 79% of likes on Facebook, positive comment sentiment, efficient cross-channel Cost per Engagement ($0.62), and 25 Retweets from Liberal Lobbyists indicating this micro-target was particularly receptive to all my assets.